Just when you thought the opening weekend of $ 163 million for A minecraft film It was the biggest surprise of the weekend, it turns out that it is also the film that forces theaters to do their job.
During the weekend, several videos have become viral public reacting loudly and in a disturbed manner several moments from the film, while turning it on their phones. In one case, the police even had to be called. Internet likes a good viral trend, however, and while more and more people try to copy and participate in similar behavior, some theaters have started to issue warnings Minecraft Projections.
“To ensure that everyone has the best possible cinema experience, we increase our monitoring of screens during performance,” said a spokesperson for Reel Cinema in Farham, England, Daily Echo. “Disrupting behavior, including participation in Tiktok trends, before, during or after a screening will not be tolerated. Any person causing a disturbance will be invited to leave and, if necessary, the police will be called.”
Some others followed suit. “We have been informed of the reports of an online trend which includes the manufacture of excessive noise during A Minecraft film,“A theater in Glasgow, in Scotland, posted.” We would like to remind everyone to be respectful towards those around them by making noise or by being on their phone during no film. Not doing it can lead to the ejection of cinema. »»
We have a lot, a lot of thoughts here, as we are sure you too. The first is that theaters get angry with it is refreshing. So often these days, people lack respect for their filmmakers in the cinema using their phones during the film or speaking loudly. Then, if you complain, the theater will often do nothing. So seeing everything to reject it against it is a good thing. Especially in the fight against privacy. Remember when filming the cinema screen was considered sacrilege?
On the other hand, it is more than plausible to say success Minecraft is partly the result of this behavior. That some people will see Minecraft More specifically for this noisy and excessive response from Tiktok, and if that puts them in theaters, it is a positive net for the industry. But there must be a balance. If a family just wants to go see MinecraftThey should not have to worry about people who withdraw their phone and disturb their experience. Perhaps there must be specific projections where it is encouraged, such as a Wicked Singalong?
Which, in fact, already happens. The BBC reports that the British theater channel Cineworld already jumps on this train. “To ensure that everyone has fun, we ask that all filmmakers respect the cinema label,” said the declaration. “For fans who want Whoop, Yelp and make a way through this block adventure, we have created special 4DX chicken jockey projections to Cineworld cinemas nationwide.”
Nevertheless, it remains to be seen if more theaters will issue similar warnings or how / if they will be applied. We imagine that most theaters will differ from the public and will simply be happy to have butts in seats, whatever they do. It is a slippery slope, however, and which must be monitored.
Do you want more iO9 news? Find out when you expect the latest Marvel outings, Star Wars and Star Trek, what is the next step for the DC universe on cinema and television, and everything you need to know about the future of Doctor Who.
