On Sunday, the Rams and Eagles played outside in the snow. Millions of people watched from the comfort of their homes.
According to NBC, the game generated an average audience of 37.8 million people.
It was the fourth-largest division audience for NBC since 1988. But it was lower than last year’s 40.4 million viewers who watched the Lions host the Buccaneers in Detroit.
This continues a downward trend for the NFL from last year. The Saturday afternoon audience increased from 32.3 million to 32.7 million. The Saturday night window fell from 37.5 million to 33.6 million.
Across three games, the total average for the 2024 divisional round is 34.7 million. Through the first three games of last year’s divisional round, it was 36.7 million.
The final piece of the puzzle will come in Sunday night’s game between the Ravens and Bills. Last year, the Chiefs-Bills averaged 50.39 million, which brought the average per game to 40 million.
To reach 40 million this year, Ravens-Bills must reach 55.9 million.
