Prime Day October 2025 has Gap crewneck tees, sweaters and cardigans starting at $13

What is Prime Day?

Prime Day is a sale with Amazon deals for Prime members. Initially a one-day sale, it expanded into a two-day event filled with discounts across the fashion, beauty, tech, and home categories. Amazon now holds two sales per year: a Prime Day in July and a second Prime Day in the fall, known as Prime Big Deal Dayscalled October Prime Day. Every Prime Day event is worth shopping for, especially if you like saving money and shipping quickly.

What is October Prime Day?

Prime Day October, officially known as Prime Big Deal Days, is a second Prime Day sale that usually takes place in October. This exclusive event for Amazon Prime membership holders offers deep discounts and Amazon deals just in time for the holiday season. Shoppers can expect skyrocketing prices and the best possible Amazon discount ahead of the holidays in categories like tech, fashion, beauty, home essentials and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.

How much does a Prime membership cost?

An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to enjoy the many benefits of membership including free delivery, fast delivery, grocery delivery, ad-free music and streaming services. Sign up now to take advantage of Prime-exclusive discounts, Amazon deals, and more.