The number of people who spoke positively about Biden jumped sharply, and outpaced negative responses: there were about 1.6 positive responses for every negative response, the highest ratio so far.
The tonal shift in references to Biden suggests the Democratic convention’s messaging around the former vice president landed with a sizable share of the public, and the campaign’s challenge will be to maintain positive sentiment around Biden even as the focus has shifted to the Republican National Convention this week.
Increases in the use of positives when discussing Biden came across the board, but the biggest jumps came from Democrats, women, Latinos and college graduates.
“Kamala Harris” and “vice president” remained the top two most cited words for Biden, but they were followed this week by “convention,” “Democratic,” “good,” and “speech.” Several other words seemingly related to the convention landed in Biden’s top 20 — including “nomination,” “watch,” “see” and “vote.” Convention-related words were Biden’s overall top topic.
And for the second straight week, Biden and Trump were about even in the share of Americans who had heard something about them — 69% for Trump, 68% for Biden — reversing a Trump advantage earlier in the project. This, too, will be a data point to watch as the focus shifts away from Biden’s selection of a vice president and his party’s convention.
Trump’s top word this week remained “coronavirus,” as it has been for each of the past eight weeks, though negative mentions of the candidate landed as the top topic for the President this week.