Plastic surgery has been booming for ten years. Pop culture and social media have helped influence a new generation of people who are proud and transparent about cosmetic enhancements.
But in 2020, things went downhill. Hospitals and centers have closed, staff members have been laid off and elective surgeries have been halted. However, the plastic surgery industry has rebounded strongly.
Experts point to a phenomenon called the “Zoom effect” or the “Zoom Boom”. Covid limitations have shifted in-person meetings and social events to video calls, meaning more people have become hypercritical about their facial features. This dissatisfaction has led to a much higher interest in plastic surgery above the shoulder.
Some patients are motivated by downtime spent at home. An increase in work-from-home policies at some U.S. employers allows patients to fully recover at home without using paid time off.
Others are driven by the ability to recover in plain sight – more and more people are having procedures on features covered by their masks. The reverse is also having a moment – surgeons are reporting an increase in patients working above the nose, as these features are highlighted when a person wears a mask.
Another big influence? Finance. Many hopeful plastic surgery candidates have been able to save substantial sums during stay-at-home restrictions to afford their dream procedure.
Doctors say the future of plastic surgery is more plastic surgery. With increasingly advanced, more affordable and less taboo cosmetic treatments, the Covid-19 boom is just the beginning.