Apple held one of its big, fancy press events yesterday, showcasing the upcoming iPad Pro, whose immediate biggest selling point is that it’s very, very thin. In order to convey this thinness, Apple did what any giant tech company that secretly hates the weak, fleshy meat of the human race might do: filmed a commercial in which they jammed virtually every tool of human creativity until now under a crusher, completely demolished. it, then flaunted the new iPad as a suitable replacement for… all of that.
And look, the actual message of the ad isn’t that hard to parse, something along the lines of “Look how we can fit all of human creativity into this very expensive little package!” “, etc. convey this idea by showing the destruction One of the many means of expression of the human spirit – probably because, from a strictly aesthetic point of view, crushing shit in a giant crusher looks cool – is a level of deafness that the The company hasn’t really posted in years. (Really, Apple? No one looked at the part where a human-shaped doll literally has its back bent and broken by what you’re doing to it and thought, “Hmm, our post here could get a A little ‘Is this the hell that robots will bring to us in 40 years? No one expressed concern about the close-up of a human face emoji being demolished? You are the people who do it 1984 announcement!)
Anyway (by Deadline), many people, including some famous people, have already made fun of the “Crush” ad since its release yesterday, including filmmaker Rezo Sixo Safai, who did a very clever job of reverse ad to convey its actual message about a thousand times better than what was published. We will use by default champion level asshole Hugh Grant, however, who summed it up well:
News Source : www.avclub.com
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