Peloton wants you to exercise with its app – even if you don’t own its bike
Peloton is so much more than its exercise bike, or at least that’s what the fitness company wants you to think. As part of a relaunch, Peloton on Tuesday released an updated app, new membership tiers and a Peloton Gym feature for self-paced written exercises.
It’s all part of the company’s efforts to “reposition” itself from an exercise bike maker to a fitness lifestyle brand “for everyone,” according to a press release. Peloton said its new offerings will give more people — even those who don’t own a $1,445 Peloton bike or $3,495 treadmill — a chance to work out with its instructor-led tutorials and tutorials. have access to a collection of courses.
In addition to the existing All Access subscription for owners of exercise equipment and the Guide subscription for people who have taken classes with Peloton Guide, the connected exercise machine, Peloton is launching three new levels of application: Peloton App Free, Peloton App One and Peloton App. More.
Peloton App Free is like a sampling app for people looking to supplement their current training regimen. It offers more than 50 free classes spread over 12 types of exercises. Peloton App One will cost $13 per month or $130 per year and will offer unlimited access to “thousands” of classes on nine different exercise types, in addition to all free classes. App One will also include up to three cardio classes per month designed for its exercise bikes, treadmills or rowing machines.
Finally, Peloton App Plus offers “unlimited access” to Peloton’s library, except for its Lanebreak or Scenic classes. App Plus also includes all of App One’s offerings plus access to thousands of equipment-based cardio classes you can take on its exercise bikes, treadmills, or rowing machines for $24 a month or $240. $ per year.
The new App Levels are available from Tuesday and can be used with Peloton equipment or equipment from other manufacturers.
Peloton also launched Peloton Gym, a personalized workout program and floor routines for all levels of members. “This is the brand’s first offering where workouts are written down, presented in a supportive video, and designed to be done at the user’s pace,” Peloton said in a press release.
Peloton has seen a meteoric rise in popularity during the COVID pandemic as people look for ways to exercise at home. Since then, the company has faced a series of challenges, including several rounds of layoffs and a pop culture shock when a character from the Sex and the City spin-off And Just Like That took a fatal turn. on a Peloton bike, an event that may have played a role in an actual decline in the company’s share price. Earlier this month, the company recalled more than 2 million original bike models over concerns that the seatpost could break unexpectedly during use.
Peloton says its relaunch is a chance to focus on the post-pandemic fitness era.
“We’re changing perceptions of home to everywhere, from fitness enthusiasts to people at every level, from exclusivity to inclusiveness for all present and future Peloton members,” said Leslie Berland, Chief Marketing Officer of Peloton, in the press release.