Just as 2021’s Ultimate Gray and sunny yellow Illuminating had to step aside for 2022’s Very Peri, now it’s periwinkle blue’s turn to step back. In 2023, the color experts at Pantone predict, we’ll all see a lot more red – Viva Magenta, to be precise.
Forecasters at the company’s color consultancy Pantone Color Institute have named a color of the year for more than 20 years – and say next year’s ‘lively red’ is ‘powerful and empowering’.
Viva Magenta 18-1750 “revels in pure joy, encouraging experimentation and unrestrained self-expression, an electrifying, borderless hue that manifests as a remarkable statement,” the company announced on its website this week. .
According to Pantone, the color of the year reflects culture and lifestyle trends.
“It’s a color we see running through all areas of design; a color that serves to express a mood and attitude on the part of consumers, a color that will resonate around the world, a color that reflects what people are looking for, a color that can hopefully meet what they feel they need,” according to an interview with the institute’s vice president, Laurie Pressman, about the selection process, posted on the company’s website.
Pressman said the institute members who weigh in on Color of the Year come from a variety of industries, locations and backgrounds, and discuss color trends throughout the year.
“We discuss our color psychology and color trend research looking to relate the global zeitgeist mood to the corresponding color family. From there, we dig deeper to identify the right exact shade,” she said.
As for what Viva Magenta could mean about culture as we approach 2023, the company calls the color “bold, witty, and inclusive of all.”