The brand said it is now aiming for a 10x increase in revenue over the coming year, thanks to the strengthening of the current product portfolio and the launch of new offerings in the footwear segment.
Paaduks, a footwear brand, plans to broaden its horizons with eco-friendly choices and methods. At present, Paaduks has successfully created its market presence by partnering with more than 20 e-commerce platforms and supporting its vision by recycling 15 lakh kg of tires so far, aiming to outdo itself in reaching 20 lakh kg this year, the brand says.
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The brand introduced the first biodegradable sole in India by recycling rubber tires. They recorded a growth rate of 151% in the 2022-23 financial year, he said.
Honoring the artwork of local artisans who have been creating handcrafted designs for generations, Paaduks has onboarded them to give them the opportunity to earn a living and at the same time bring their art to life with a collection of fun shoes, chic and yet eco-friendly.
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