The brand said it is now aiming for a 10x increase in revenue over the coming year, thanks to the strengthening of the current product portfolio and the launch of new offerings in the footwear segment.
Paaduks, a footwear brand, plans to broaden its horizons with eco-friendly choices and methods. At present, Paaduks has successfully created its market presence by partnering with more than 20 e-commerce platforms and supporting its vision by recycling 15 lakh kg of tires so far, aiming to outdo itself in reaching 20 lakh kg this year, the brand says.
The brand introduced the first biodegradable sole in India by recycling rubber tires. They recorded a growth rate of 151% in the 2022-23 financial year, he said.
Honoring the artwork of local artisans who have been creating handcrafted designs for generations, Paaduks has onboarded them to give them the opportunity to earn a living and at the same time bring their art to life with a collection of fun shoes, chic and yet eco-friendly.