OPENAI announced today that users will soon be able to buy products via Chatgpt. The deployment of purchase buttons for research requests fed by AI will come to everyone, whether it is a user connected or not. Buyers will not be able to check inside Chatgpt; Instead, they will be redirected to the merchant’s website to complete the transaction.
In a pre-prelimination demo for Wired, Adam Fry, the Lead from the Chatgpt research product in Openai, demonstrated how the User Experience User could be used to help people using the product search tool, decide which espresso or office chair to buy. Product recommendations presented to potential buyers are based on what Chatgpt remembers the preferences of a user as well as the products of products drawn on the web.
Fry says that chatgpt users are already working on one billion research on the web per week, and that people use the tool to search for a wide range of shopping categories, such as beauty, home items and electronics. The results of the product in the Chatppt for the best office chairs, one of the rigorously tested and wide purchase guides, included a link to our tab on sources. (Although the commercial side of Condé Nast, the parent company of Wired, signed a license agreement last year with Openai so that the company can surface our content, the editorial team retains independence in the way we cover the start.)
The new user experience of buying things inside Chatgpt shares many similarities with Google Shopping. In the interfaces of the two, when you click on the image of a low -budget office chair that tickles your fantasy, several retailers, such as Amazon and Walmart, are listed on the right side of the screen, with buttons to finish the purchase. There is a major difference between purchases via the Chatppt against Google, for the moment: the results you see in OpenAi research are not paid courses, but organic results. “These are not advertisements,” explains Fry. “They are not sponsored.”
Although certain product recommendations that appear inside Google Shopping appear because retailers have paid for them to be there, it is only a mechanism that Google uses to decide which products list in shopping research. Websites that publish criticism of products constantly refine the content of their purchasing recommendations in order to convince the opaque Google algorithm that the website includes high quality criticisms of products that have been carefully tested by real humans. Google promotes more considered criticism in research results and will classify them strongly when a user is looking for a product. To get one of the best points of a Google search can lead to more of these users to buy the product via the website, which can earn millions of dollars to the affiliation income publisher.
So how does Chatgpt choose the products to recommend? Why were these specific espresso machines and office chairs was first listed when the user caught the invite?
“He does not seek specific signals that are in an algorithm,” explains Fry. According to him, it will be a more personalized and conversational shopping experience, rather than focused on keywords. “He tries to understand how people examine this, how people talk about it, what are the advantages and disadvantages,” explains Fry. If you say that you prefer to buy only black clothes to a specific retailer, then Chatgpt will suppose this information in his memory the next time you ask for advice on the shirt to buy, giving you recommendations that correspond to your tastes.
