Google has announced the Pixel 8a, and on paper it looks like we have a new king of budget phones to crown. This isn’t new, as Google’s Pixel “a” series of phones have always been great value, but this year Google has stepped things up.
Basically, you’re getting a Pixel 8 disguised as a “budget” phone, saving you $200. I love seeing it. Unless something catastrophic happens once it gets into people’s hands, this one will be the phone to buy if you’re looking for something really good and don’t want to spend too much.
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One of the web’s longest-running tech columns, Android & Chill is your Saturday discussion about Android, Google, and all things tech.
We wonder how Google can afford to do this. Year after year, Google sells a Pixel A-series phone that offers exceptional value compared to anything else on the market. However, as with Samsung’s Fan Edition models, there have always been compromises. The first Pixel A phones were slippery plastic with underpowered chips inside that worked fine but didn’t include flagship hardware.
I’m sure the Pixel 8a is missing something important, but a look at the hardware tells me that small differences in cameras, lack of Wi-Fi 7, and a different version of Gorilla Glass are the biggest changes compared to the Pixel 8a. Pixel 8. You still get all the fancy AI tricks of Gemini software and cameras, the same services and connectivity options.
Google doesn’t lose money doing this. Although it’s more expensive outside the US, the Pixel 8a can still make money at just $499 because it does the most important thing for Google’s business: having a good phone in your hands. hands and in front of your eyes.
Google is more than a hardware company. I would argue that they are not really a hardware company and are only doing this to get devices into the hands of as many people as possible. Google is also an advertising company, a software company, and a services company. That’s why she sells equipment in the first place.
Some companies, like Apple or Samsung, also provide software services, but the bulk of their business is hardware sales.
Both tried to sell a “flagship” phone and had some success before walking away from the idea. Samsung can make more money by selling great mid-range phones that are more than enough for almost everyone, and Apple manages to make most of the money despite only having 20% of the global market, because it has streamlined the manufacturing process – there are a lot of benefits made. from a single iPhone.
This is what works for Apple and Samsung, and both are very successful. Google doesn’t make money selling phones or tablets. It brings money to people who to use phones or tablets, regardless of which brand people buy from. If you use the Internet, Google will probably make money from it.
The Pixel 8a is also a vehicle for Google’s software and subscription services. If you have a phone with a good camera, you’ll use it more and might be tempted by Google’s cloud offerings. If your phone is fast and has a large screen, you’ll watch more YouTube and may be able to purchase YouTube Premium. When your phone is better at playing games, you might want to spend money on Google Play.
This all applies to any of the best Android phones like the Galaxy S24. This also applies to people using an iPhone. Here’s a shocker: Most people don’t buy $1,000 phones. Putting a phone that looks like a $1,000 phone into more hands means more people will be tempted to opt for Google’s software because it’s there and it works.
It’s hard to find a new phone that isn’t good enough. Even the cheapest Android phones are pretty amazing compared to where they were a few years ago. Google can afford to sell the Pixel 8a without much profit per unit because it’s more important to get a good phone in more hands.
I think the Pixel 8a is Google’s real flagship phone.
News Source : www.androidcentral.com
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