One of the best Samsung TVs ever is still on sale after Prime Day

If you’re looking for a TV with the best possible picture for watching movies and playing video games, you’ll be hard-pressed to find many TVs better than Samsung S90C OLED TV from 2023, especially for the price.

The 65-inch version usually sells for $2,599, Amazon usually sells it for $1,997, and for Prime Day, the Samsung S90C OLED is on sale for $1,597 (very close to its all-time low of $1,497). This deal is still valid, even though Prime Day is over.

There is a consensus in the TV industry and among TV reviewers that OLED TVs generally have superior picture quality to various versions of LCD TVs – LED, QLED and Mini LED being the latest versions – due to their excellent contrast, dynamic range, color intensity and ability to reproduce the deepest black parts of an image.

The Samsung S90C OLED TV is last year’s model and is set to be replaced by the 2024 model S90D (still on sale for $1,797 after Prime Day), but there’s very little difference between the two models. The 2024 version is a bit brighter, but that’s something you’ll only notice if you place the two TVs side by side or if you put the TV in a very bright room.

Also: The best Prime Day deals still available

The other thing to keep in mind with the S90C is that this is Samsung’s mid-range OLED. The top-of-the-line 2023 model is the S95C. But again, you won’t notice much difference between the S90C and the S95C, which sells for $700 more at $3,299 but is also on sale for $1,697 after Prime Day.

The biggest advantage of the S95C is that it comes with Samsung’s OneConnect box, which makes the TV thinner and provides a neat way to only have to run one wire to the TV if you’re mounting it on a wall and want a clean, minimalist look. The picture quality between the two TVs is nearly identical, though. Then again, the S95C is also a bit brighter.

Also: This Sony Bravia is one of the best TVs you’ve never heard of – and it’s on sale

However, I’ve been testing an S90C since late 2023, and it’s bright enough to enjoy the best content. I’ve tested it with some of my favorites, like Dune, Tron LegacyAnd Avengers: Endgameand it delivers an incredible picture to immerse you in the most cinematic stories. I have no hesitation in calling the S90C one of the best TVs Samsung has ever made.

There are very few downsides to the S90C, but I’ll mention a few things to keep in mind. I don’t like Samsung’s built-in software and user interface running on its proprietary Tizen platform, as navigation isn’t very intuitive and it doesn’t always do justice to the picture quality of streaming service content. I’d recommend connecting a Apple TV 4K or one Chromecast 4K with Google TV to achieve a better user experience and better optimized streaming content to enjoy the superb image of the S90C.

Like most TVs, the S90C’s onboard sound quality is mediocre, so it’s worth adding a soundbar to take advantage of this TV’s cinematic potential. I’d recommend the Samsung Q900C or the most affordable Hisense AX5125HI tested both of these soundbars, and the Samsung is great for big, powerful sound, while the Hisense is a very solid option for the price and a significant upgrade over the built-in sound of pretty much any TV.

Also read: The best TVs of 2024: tested by experts

Finally, I would like to mention another TV, the Samsung S95DThis is the 2024 version of Samsung’s flagship OLED TV. Before you invest in an OLED TV like the S90C, I should let you know that I consider the S95D to have the best picture quality of any OLED on the market, mainly because of its anti-glare screen. Not everyone loves the matte finish, but the S95D’s is exceptional. It doesn’t detract from the picture but enhances it, making it a pleasure to watch in a bright room. That’s why I called the S95D the best TV of the year. That said, even during and after Prime Day, the 65-inch version is only on sale for $2,897, which is $500 off its regular price of $3,397. So you could almost get two S90C TVs for the price of one S95D right now.

If money were no object, the two TVs I would most recommend right now would be either the Samsung S95D or the Sony Bravia 9That said, I consider that the Samsung S90C and the Sony X90L TVs that offer the best picture and features for the price.