- Ole Obermann, musical director of Tiktok, leaves the company next month.
- Obermann helped to transform Tiktok into a force in the music industry.
- The departure of the executive arrives at a difficult time for Tiktok because it faces a potential American ban.
Ole Obermann, the best music chief in Tiktok, leaves the company in March, a familiar source with the confirmed departure at Business Insider.
Since he joined the company in 2019, Obermann has helped Tiktok to develop his roots as the lip synchronization application in a power player in the music industry.
Obermann is the world leader in the development of musical businesses at Tiktok and its owner bytedance. He oversees the long-term strategy of the music for music, including rights negotiations and musical-business development. Obermann’s world team is working on relations with independent labels and artists, organizing live sessions with creators and working on license contracts. Obermann’s news was reported for the first time by Music Business Worldwide.
In recent years, when Tiktok has become a social-media titan, society has also left its brand on the world of music, transforming musical marketing and helping a wave of new artists to be discovered.
Under its mandate, the company has launched a variety of new products and programs around music, including a dedicated musical broadcast application, a distribution platform for artists called Soundon, a Siriusxm channel and a live music concert , entitled “Tiktok in the mix”.
Obermann also guided Tiktok through a controversial contract dispute with the Grand Label Universal Music Group last year.
The musical executive previously served As Director of Digital at Warner Music Group, where he helped the company conclude his first agreement with Facebook. Before that, Obermann was executive vice-president of global development of digital partners at Sony Music, where he worked on the first agreement of the company with Spotify and helped the team improve its digital analysis strategy.
Obermann’s departure arrives at a tenuous moment for Tiktok. The company has until April 5 to find a new owner for its American assets in order to comply with a law that obliges its parent company, Bytedance, to yield or effectively cease to operate in the country.
Obermann did not immediately Answer a comment request.
businessinsider
