Nominations and Entry Form for Most Innovative CMO List

Business Insider is seeking nominations for our ninth annual list of the world’s most innovative CMOs. Submit your nominees via this survey before 5 p.m. ET on April 30.

They do not necessarily have to hold the CMO title, but must be the most senior marketing executive for consumer brands and must have been in their position for at least six months.

The role of the CMO is constantly evolving. Top marketers thrive in a fragmented media landscape and new technologies like generative AI. They need strong financial acumen to drive growth and maintain healthy profit margins. The CMO must be the ultimate operator, communicating expertly across all functions of the business, while artfully enhancing their public-facing brand reputation.

Criteria and methodology

The list will take into account factors such as executives’ influence on their company’s performance, their roles and responsibilities, the size of the brand they represent and their impact on the industry. Applications backed by case studies and quantitative data to support an executive’s contribution to their company’s growth have a better chance of standing out.

Business Insider will determine the list based on our reporting and the nominations we receive.

Submit your applications here before April 30.

Check out last year’s list here.


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