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Nike on Amazon; Disastrous pivot of Nike; Inevitability, intentionality and Amazon – Stratechery by Ben Thompson

remon Buul by remon Buul
June 3, 2025
in Business
0

Nike has executed a disastrous pivot in recent years, far from physical retail in D2C. Now they have no choice but to embrace Amazon, but it may be the best thing that could happen to them.

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