(Reuters) -Nike plans to increase the prices of certain products next week and will sell items on Amazon after six years, the company announced on Wednesday.
The shoe retainer will increase the prices of clothes and equipment for adults between $ 2 and $ 10, while those between $ 100 and $ 150 will see an increase of $ 5, he said.
The company gets a significant part of its shoes from China and Vietnam. With the season of critical back -to -school shopping season, Nike will not increase the prices of children’s products.
“We regularly assess our business and make prices adjustments as part of our seasonal planning,” said Nike.
The prices of shoes costing more than $ 150 will increase up to $ 10, while products costing less than $ 100 will not see any hikes. Air Force 1 shoes from Nike, which cost $ 155, are exempt from the increase.
CNBC first reported price increases.
The German sportswear brand Puma said earlier this month that it had reduced China’s expeditions to the United States and could increase prices in the country due to prices.
Back on Amazon
Nike will be back on Amazon while the shoe manufacturer strives to regain market share of more recent and more trendy competitors in the middle of a recovery thrust under the CEO Elliott Hill.
Nike on Amazon products are currently sold by independent merchants, and the company has stopped selling on the electronic commerce platform in 2019 when it focuses on sales on its own websites and stores.
His return to Amazon to the United States was one of his investments in his market to reach more consumers, who also included expansion to new physical retailers such as the Spring store chain.
North America was the largest Nike market in terms of total income in 2024.
Amazon informed some of these merchants that he prohibits them from selling certain Nike products from July 19, because he worked directly with Nike, the information reported, citing a message sent to traders by the company.
“We provide an extended period to the small number of sellers affected to sell their inventory of overlapping items,” said a spokesperson for Amazon.
(Report by Juveria Tabassum in Bengaluru; edition by Mohammed Sadi Shamsi and Arun Koyyur)
