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Nike has a year of ‘Off-White’ products ready to sell

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  • Shannon Abloh, the widow of Virgil Abloh, spoke to The New York Times about his estate plans.
  • Plans include a joint venture with Nike called Architecture.
  • Nike’s creative director says there’s at least a year’s worth of Off-White products in the pipeline.

Virgil Abloh’s impact on the world’s biggest sneaker brand didn’t end with the designer’s untimely death a year ago from a rare form of heart cancer.

His widow, Shannon Abloh, partnered with Nike to create Architecture. The entity is part of Virgil Abloh Securities, the vehicle to pursue his creative work.

Starting Thursday, Nike and Virgil Abloh Securities will hold a four-day exhibition in Miami titled “Virgil Abloh: The Codes c/o Architecture” at the Rubell Museum.

The exhibit will feature Abloh’s creative principles, or Codes.

As part of the exhibition, Nike will unveil the Off-White Nike Terra Forma, the first Abloh sneaker designed from scratch for the brand. It should be released, along with some clothes, later in December.

And there is more to come.

In an article published Tuesday in The New York Times, Nike creative director John Hoke said there was at least a year’s worth of Nike Off-White products in the works and the company was working with Architecture on what would come next. follow.

“Virgil and Nike thrived together because he understood the role of the brand as a cornerstone of culture while Nike understood the importance of truly supporting creatives and their visions,” Shannon Abloh said in a statement. hurry.

Virgil Abloh at work on "The ten"

Virgil Abloh at work on “The Ten”

Courtesy of Nike



In 2017, Nike released “The Ten”, a collection of 10 iconic Nike models that Abloh redesigned and rebuilt.

The collection’s shoes remain popular among sneaker collectors, with the collection’s Air Jordan 1 last selling for over $6,300 on StockX.

The Air Jordan 1 Off-White Chicago

The Air Jordan 1 Off-White Chicago

Courtesy of Nike



“The depth of Nike’s partnership with Virgil has gone far beyond our signature collaborations,” Leo Sandino-Taylor, Nike vice president of global catalytic brand management, said in the press release. . “Her transparent approach to design has influenced our teams and inspired a new generation of young design talent to find their creative voice and share it with the world.”

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