The new NHL club is officially appointed the Utah mammoth.
The franchise based in Salt Lake City, formerly known as Utah Hockey Club, shared its new nickname and uniforms on Wednesday.
Utah played its first NHL season in 2024-25 after the relocation of Arizona’s coyotes.
The Mammoth logo presents a tribute to the Wasatch mountain range of Utah at the top of its head, according to the press release from the Smith Entertainment of the team.
The SEG also noted that the Utah outline is presented in the mountain silhouette and that the mammoth defenses form the letter “U.”
The domestic jerseys have a badge on the shoulder, with a slight variation of the “Utah” diagonal logo of the team’s inaugural season inside the state silhouette with a hockey stick.
Mammouth’s head is visible as a secondary brand on the jersey outside the club, which uses the diagonal “Utah” as a main design. The transverse bars of the last two letters are tilted, which Seg described as another tribute to the mountains of Utah.
The fans expressed more than 850,000 votes in four voting cycles before the franchise is on the name, according to SEG.
The first voting series took place in June 2024, during which fans were invited to consider a list of 20 possible names, including Utah Wasatch and Utah Yeti.
The last round took place at the Delta Center from January 29 to February 4, when the name options had been reduced in Utah Mammoth, Utah Outlaws or Utah Hockey Club.
The first indications were that Utah leaned towards the nickname of Yeti. The name was one of the six that came out of the first voting series, and the Utah striker Clayton Keller, said that he expected the nickname in the future.
Ryan Miller de KSL.com reported in January that the US patent and brands Office had finally rejected the nickname due to its similarity with the brand of coolers, which pivoted the franchise to other options.
The press release from the franchise notes that the new nickname is linked to the state because mammoth fossils were found throughout Utah. This included a 10,500 year old skeleton and mostly complete found in Huntington in 1988, according to the Utah State University.
