On the clock, NFL journalist Erin Andrews, 45, is an expert on the game.
But his love for the sport doesn’t stop when the cameras stop rolling. In her free time, she tells Alexa that she’s “a die-hard sports fan, wife of a professional hockey player (Jarrett Stoll, who retired in 2016 after winning the Stanley Cup twice, with whom she shares son Mack, 10 months), and someone who cares about style.
That’s exactly why she launched her female fan clothing line, Wear by Erin Andrews, almost five years ago.
“Fashion is constantly evolving, so teamwear should evolve as well,” says the “Calm Down” podcast co-host and former “Dancing With the Stars” co-host. “Women deserve to feel fashionable and comfortable at all times, even when supporting their favorite teams. No one designed fanwear with attention to detail and a fashion perspective like we do.
And women – including Taylor Swift – have noticed.
Swift was photographed wearing a Wear Chiefs windbreaker in October 2023, the brand’s Chiefs dog tag necklace in January, and Wear’s bright red bomber jacket, thrown stylishly over her shoulder, as she arrived at the Super Bowl last February to cheer on her boyfriend, Travis Kelce. — Kansas City’s famous tight end.
“Taylor’s reach and follow-through is incredible,” says Andrews. “Her fans respond so much to everything she does and wears, they immediately sell out everything because they want to support her and feel connected to her. She has worn our product three times and each time we have seen the effects equally significant. And it’s not just Chiefs products, we’re seeing it across all teams and leagues. It helped us reach a whole new audience of sports and fashion fans.
Here are the fashion entrepreneur’s top team gear picks — for Swifties and non-Swifties alike.
“I’ve always loved dog tags and how cool they look in a stack of necklaces, so why not try to find a way to incorporate that style into fan clothing? It can really dress up a basic white tee when you throw it on. The small logo is such a nice and subtle way to support your team.
“We offer a windbreaker every season because our customers love them. This is a color block version that is the perfect lightweight jacket for spring and baseball games.
“I love it because it’s an old-fashioned hockey atmosphere. I’m a huge hockey fan and married into a hockey family, so I really wanted to replicate that feel of a vintage hockey jersey.
“Everyone has a favorite sweater in their wardrobe that they wear over and over again and (the brand) really wanted to take inspiration from that for our own version. We make a new version every season and can never keep them in stock because people love them so much.
New York Post
