Newcastle sponsor Sela plans to create a unique kit for the Magpies to wear for their match against Tottenham.
The Saudi events company will donate its space on the front of Newcastle’s jersey to a charity, to be named in the run-up to the clash on Saturday April 13.
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This is what the Daily Mail reveals, which also reports that discussions regarding this decision have been going on for several weeks.
Sela would be keen to give as much publicity as possible to their chosen charity, and the televised clash against Spurs, who are also fighting for a European place, was chosen with this in mind.
They will also ensure that additional links related to the chosen cause are also visible on match day.
Since signing a £25m-a-season deal with the Magicians last year, Sela has wanted his partnership with the club to be fan-focused.
As well as looking to place charity at the center of Newcastle’s Castore kit, they have also organized other initiatives during the campaign.
Most notably, Sela performed a drone display during the 4-1 win over Paris Saint-Germain at St James’ Park in October.
Free scarves were also given to supporters for their 2-0 Tyne-Wear derby win over Sunderland in January, as the teams met for the first time in almost eight years in the FA Cup third round .
A Sela-sponsored ‘Howay’ bus also operates on travel days to take supporters to and from Newcastle clashes on the road.
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Eddie Howe’s side are currently eighth in the Championship after their 1-1 draw with Everton on Tuesday, missing out on all three points after giving away a late penalty.
The clash against fifth-placed Tottenham will be key to Newcastle’s chances of winning European football next season.
Meanwhile, the Magpies have been warned not to sell “their Thierry Henry”, Alexander Isak, amid fears they will be forced to do so in order to remain compliant with Financial Fair Play.
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