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New Zealand pizza company introduces unique ‘AfterLife Pay’ option for customers

Hell Pizza says the program will initially run as a trial for 666 people.

A pizza company in New Zealand has unveiled a new “buy now, pay later” system that allows customers to wait to pay for their order until they die. The Hell Pizza company launched the “AfterLife Pay” plan on Thursday, Newshub reported. He said the program will be available to 666 customers who sign a legally enforceable agreement reviewing their willingness to defer payments until their death.

Customers may find the program unusual at first, but Hell Pizza has assured them there are no hidden fees or penalties. CEO Benn Cumming even claimed the arrangement alleviates New Zealanders’ growing problem of falling into “buy now, pay later” traps.

Speaking to the outlet, Mr Cumming said the ‘lightweight’ marketing stunt was inspired by current buy-it-now, pay-later schemes affecting Kiwis. “We are seeing an increasing number of people using the programs to buy essential items like food, and we think that is going too far when you have quick service restaurants like ours being asked to offer BNPL for what is considered a treat,” he said.

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The program will initially operate as a trial, with anyone 18 or older eligible to apply. Among the candidates, 666 people will then be selected. The offer has also been extended to 666 people in Australia, the outlet reported.

New Zealand consumer protection authorities have, however, thoroughly researched the scheme and warned that it is potentially addictive and can lead to debt difficulties. Officials warned consumers not to use the system just to get a free pizza.

But Mr Cumming said pizza is one of life’s simple joys, and AfterLife Pay means customers can get their fix without having to dip into the bank account immediately. “AfterPay Life is a lightweight campaign that reinforces Hell’s position on buy it now, pay later programs – you can have your pizza and eat it too without pesky late fees or penalties,” Mr. Cumming said.


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