Netflix’s advertising level increases very quickly – and that means more announcements

Amy Reinhard, president of Netflix advertising, said that the streaming service has “the most committed public in the world”, subscribers to its level funded by advertising, spending an average of 41 hours a month on service.

New advertising formats are part of the Netflix internal advertising platform, which is now live in the United States after arriving in Canada. He plans to bring the platform to the 12 countries with plans supported by advertising by June. “The foundations of our announcements are in place,” said Reinhard. “And in the future, the pace of progress will be even faster.”