In the wake of Amazon’s Hit “Beast Games”, with MRBEAST, Netflix has requested competition ideas involving digital creators.
The streamer has specifically checked the long -standing franchises “Survivor” and “The Bachelor” as potential aspirations, said four familiar people with the discussions, said Business Insider.
Netflix is still in the early stages of his efforts, and although he mentioned these name programs, he also asked the Potential Creator Partners of Riff on formats, said a person.
“They mentioned that the” beast games “are good and have done well,” added this person.
A criticism of the previous incursions of major media societies by taking advantage of the popularity of social media creators has been that they have tried to make shoe influencers in the old -fashioned television formats, with sometimes annoying results. Netflix seems to be flexible in the format and wants the creator to be active in development, said three people.
Netflix is already broadcasting competition shows, notably “Squid Game: The Challenge”. On the romance front, he obtained massive success with shows such as “Love is Blind”.
Two people familiar with the awareness of Netflix in the creative space also said that streamer was interested in live concepts.
Its most recent foray into live space, “Pop the Balloon” – an adaptation of a series of YouTube meetings – was welcomed with warm criticism. The host Yvonne Orji said today that future payments would be “refined and renewed”.
Hollywood Awakening of the impact of YouTube
Netflix and other media giants have increased efforts to bring YouTubers to their platforms. Netflix went around with the representatives of the creators and made agreements with the Sidemen and preschool educator Ms. Rachel. Earlier this month, he created the documentary centers “Bad influence: The Dark Side of Kidfluenc”, focused on the controversial vlogger Piper Rockelle.
At the same time, the best managers of Netflix argued the case – as recently as when calling on Thursday – that it can be a better platform for creators than youtube because it pays talent in advance and can amplify their scope.
“We are looking for the next generation of great creators, and we are looking for everywhere,” said Netflix Ted Sarandos CO-PDG during Thursday’s call.
The charming offensive comes while Hollywood wakes up that young people are turning more and more towards more traditional prices.
The platform belonging to Google led the pack in television, doubling its share at 12% in March of this year from 2021, the year when Nielsen began to measure the whole of television, including streaming. During the same period, Netflix’s share increased to around 8% against 6%.
Netflix must continue to experiment with new types of shows, as its member growth in the United States and Canada is slowing down, said Alejandro Rojas, vice-president of the applied analysis application in the Parrot Analytics data company. Competition shows are good for retaining viewers and attract advertisers thanks to dramatic scenarios, repeated formats and the ability to integrate products.
He added that having a well -known creator at the helm could help bring and keep new audiences. And if a show succeeds on a single market, like “Love is Blind”, the format can be imported worldwide.
“Competition shows can be as successful as a big scripted show,” said Rojas.
businessinsider
