Netflix refreshes his home page for the first time in a decade while he tries to keep people in service longer.
As Netflix added sporting events and live, its television viewing experience had to evolve, said managers in a blog article and a preview of updates with journalists on May 6. The changes include movements to promote live events, use artificial intelligence in research and help users seek more quickly.
“Our members do a lot of gymnastics for the eyes when they scroll down and right and to come between the lines and the details of the title on the home page,” said Eunice Kim, product manager of Netflix, in the presentation. “It is difficult to absorb enough information to understand what is unique about each title.”
Why is it important? Growth.
As it matures, Netflix does not develop so quickly in its main markets in the United States and Canada. He has more opportunities in Asia, where there is more increase for his low -cost level and supported by advertising.
In these mature markets, it evolves towards time spent as its northern star and far from the growth of subscribers. The more advertising level subscribers spend time on Netflix, the more ads and the more the Netflix money wins.
So Netflix must continue to offer something for everyone, and Programs and films that people feel that they must present themselves.
Netflix deploys new ways of looking for titles. Netflix
This means publishing a huge amount of new titles that meet the various tastes of its more than 300 million subscribers worldwide. This is why Netflix deploys more live programs such as the Jake Paul-Mike Tyson fight and the meeting show born in YouTube, “Pop the Balloon”. This is why the service plans to offer other types of content, such as video podcasts, which people are watching more and more on televisions.
Although he was by far the winner of streaming wars, Netflix’s share of the American television hearing has remained widely stable in the past year at around 8%, according to Nielsen. Meanwhile, Google YouTube moved away from the peloton, 12% of television in March, up 19% from one year to the next.
Here is a ventilation of the modifications that Netflix said that it took place to users in the coming weeks and months to get them to make visualization decisions more quickly:
- More information on titles, as if they have won prices or classified among the most watched by Netflix.
- More visible shortcuts that Netflix has moved to the top of the screen from the left side.
- The recommendations that respond to moods and people’s interests at the time depending on signals like what they have given a boost or sought.
- A cleaner design.
- A generative AI search tool in its mobile application that allows people to search using natural language.
- A vertical flow in the mobile application with clips of Netflix emissions and movies that can be used to watch immediately, add to a list or share.
businessinsider
