After referring to a new research experience fueled by AI at its recent call for results, Netflix officially unveiled the functionality during its technological event and produced on Wednesday.
This new research experience will use the OpenAi Chatppt to offer users a conversational discovery experience. Users can grasp their preferences using natural sentences like “I want something funny and optimistic” or even more detailed requests, like “I want something scary, but not too scary, and perhaps a little funny, but not a funny”.
The functionality should be deployed this week to iOS users as a beta opt-in. Some subscribers in Australia and New Zealand already have access to it, as Bloomberg reported last month.
Other streaming competitors also take advantage of the generative AI for research. For example, Amazon has a vocal research experience on AI on fire televisions that responds to requests open to television shows and films.
A closer comparison is the research tool fed by Tubi, which answered questions related to the content and films suggested on the basis of the specific request of a user. However, Tubi then interrupted the functionality, probably due to low adoption. It remains to be seen whether Netflix’s new feature will be faced with similar challenges.
In addition, during the Tech and Product event, the company mentioned the intention to use a generative AI to update title cards in the favorite languages of subscribers.
The other features revealed Wednesday include a short video flow for mobile users and a redesign of its TV home page.
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