Netflix launches an overhaul of its TV home page on Wednesday, which has a “simpler, easier and more intuitive design”, according to the streamer. The design is partly intended to allow Netflix to more easily include its growing range of events and live games.
In addition to the modifications made to the TV experience, Netflix will start to deploy new features on its mobile application, including a Chatbot search function powered for Openai which is in a small beta phase of opt-in, as well as to test the use of a vertical flow which allows subscribers to cover clips from emissions and films, then click on the complete program to watch in traditional horizontal.
“Our current television experience was designed for streaming shows and films,” Netflix journalists Eunice Kim said on Tuesday in a new design. “This is designed to give us a more flexible canvas now and in the future. Take live and games, for example, with on demand, you can look at your convenience. With a live event like the NFL on Christmas Day, you want to take the action when it happens, so we must let you know when you settle. And we will always add the Home page and challenges, so we need better for these updates to present these updates on the Home page which requires that we need more means so that this presents these updates on the Home page which requires that we need more means to say these updates on the Home page which is increasingly requiring these updates on the Home page. is new on Netflix, it must train you in the thrill to watch or play exactly at the right time. “”
Elizabeth Stone, director of technology, added: “We also explore ways to bring a generative AI – which, unlike traditional AI, can create text, image and videos – to the discovery experience of our members, starting with research. We want you to be able to discover programs and films using natural conversational sentences, like, “I want something funny and optimally”, or “haha”, but not too frightening, and perhaps also a little funny, but not “haha. Believe it or not, this research sentence will actually give results in the new experience that we have started to test and which will be deployed to more members this week. »»
In a blog article published on Wednesday, Netflix described the changes in the home page, which will be implemented in the “week and coming months”:
Discover your next big watch more easily: we put all the information you need to make an informed choice on what to look at before and in the center. In this way, you can better focus on what makes each title relevant for you, with Caluts like “Emmy Award Winner” or “# 1 in television shows”.
More visible shortcuts: so far, shortcuts to research and my list were somewhat hidden on the left side. We move them at the top of the page where they are more visible and easier to access.
Better real -time recommendations: we make the recommendations on the home page more sensitive to your moods and your interests at the time.
High design: The new home page has a clean and modern design that better reflects the high experience you are waiting for on Netflix.
