Netflix ‘KPop Demon Hunters’ Toy Deals Reached With Hasbro, Mattel

Netflix is in partnership with both Hasbro And Mattel to bring “KPop Demon Hunters” toys to shelves.

The animated film, which debuted on the streaming service in June, has become Netflix’s most popular film of all time, with more than 325 million views worldwide. Its popularity prompted Netflix to release it theatrically twice: once in August for a two-day weekend and again the next week around Halloween.

The partnership with Mattel and Hasbro will allow Netflix to offer a suite of consumer products based on the film.

Mattel will handle dolls, action figures, accessories and playsets, while Hasbro will focus on plush toys, electronics, role-play items and board games, the companies announced Tuesday. There will, however, likely be some overlap in product categories between the two toy makers.

Mattel is currently taking pre-orders for a three-pack of dolls featuring Rumi, Mira and Zoey, members of the fictional KPop trio HUNTR/X. And Hasbro’s first product is a “KPop Demon Hunters”-themed Monopoly Deal game.

Merchandise and toys from both companies will be available at retail in spring 2026.

“Netflix, Mattel and Hasbro are joining forces in this first-of-its-kind collaboration, meaning fans can finally get their hands on the best dolls, games and products they’ve been asking for not-so-subtly on every social platform known to mankind,” Netflix Chief Marketing Officer Marian Lee said in a statement Tuesday.