Tech exits stealth mode to plug CRM data leaks • TechCrunch

A lot of important data is lost along the sales pipeline as sales teams use multiple tools including email, Zoom, and WhatsApp to chat with buyers. wants to solve the problem of data leaks with its sales productivity platform, which helps SaaS revenue teams manage information across different channels by integrating with different applications and providing key insights to the tool most convenient collaboration platform, like Slack. announced today that it is exiting stealth mode after two years and launching the platform for general availability.

Co-founder and CEO Abhijeet Vijayvergiya told TechCrunch that’s capabilities are particularly relevant now with the tech downturn, where layoffs, cost cuts and budget freezes mean companies are focusing on productivity. is set to fill the gaps and data leaks left by CRM tools with its no-code solution, which captures revenue activity data from email, calendar, chat and social channels like LinkedIn at all stages of the customer lifecycle.

Vijayvergiya said there are several business intelligence tools, such as Tableau and Looker, as well as revenue intelligence and forecasting solutions, including Gong and Clari, but all of these tools rely on CRM data. When a sales team’s CRM is missing key revenue data due to poor user adoption, disconnected systems, and siled teams, it means their analytics are flawed.

He added that poor user adoption of CRMs occurs for two main reasons. The first is that sales teams are often too busy to update their working day in a CRM. “A B2B salesperson’s day is filled with countless follow-ups, endless meetings, research, discovery, demos, buying committee navigation, competition management, and internal reviews,” said said Vijayvergiya, all income-generating activities that are important for their quotas. The second reason is that CRMs often have outdated user interfaces, making it even less of an incentive for reps to update them. stops CRM data leaks by integrating with sales reps’ inboxes, calendars, meetings (including Zoom and Google Meet), chat (typically Slack), and social media (LinkedIn), and by aggregating buyer contacts and sales activity. Vijayvergiya said’s “capture and sync” accuracy is 95% and all revenue data throughout the customer lifecycle is added to a CRM.

“Nektar plugs the CRM data leak without a user lifting a finger. We are essentially eliminating the need for user adoption and giving back all the time to sellers to go sell while alleviating their administrative burden,” Vijayvergiya said. The increased visibility into the sales process of different sellers also means that teams can better understand which sales tactics work best.

TechCrunch last covered in August 2021, when it raised a $6 million seed round led by B Capital Group, bringing its total raised to $8.1 million. Its other investors are 3One4 Capital, Nexus Venture Partners and Insignia Ventures. In stealth mode,, which has 32 employees, worked with early clients like, MoEngage, and, and said it saw pipeline growth of 30% to 35% and an increase of 18 % to 22% of the transaction. speed because their CRMs were unified with far more buyer contact and sales activity data.

In a statement, senior vice president Pete Lee said, “It’s hard to know where to spend your time when you’re unsure about the accuracy of what you’re watching. Nektar keeps data up-to-date and provides insight into actual selling time and inbound versus outbound activity. »


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