Frida, a mother-and-baby company, has given up on circumventing social media censorship and is instead turning to a porn actress to showcase its products.
After launching its perineum massager, a device designed to stretch the area between the vagina and rectum during pregnancy, the company was flooded with messages and reviews from Amazon asking how to use it, Chelsea Hirschhorn said. CEO of Frida, at the New York Times. .
But the company has struggled to find ways to share how to use Frida products without TV networks and social media censoring them.
“Our brand is no stranger to censorship when it comes to women’s health. Almost every mainstream media outlet we’ve tried to advertise on: censored, censored, censored,” Hirschhorn said in a post on Instagram.
Instead of bending social media nudity rules, the company doubled down and hired porn actress Asa Akira to showcase products on its new website, Frida Uncovered.
The age-restricted website shares uncensored how-to videos such as: how to perform at-home insemination, how to perform prenatal perineal massage, and how to soothe engorged breasts.
Akira, a mother of two, was chosen to participate in the videos because her career in porn meant she was comfortable showing off her body and face on camera, the Times reported.
“We deserve to know our bodies,” Akira told the outlet.
Instagram users expressed their gratitude for the new website. One user commented on a Frida post: “Wish I had this sooner! Could have saved me a lot of dead-end Google searches.”
Another commented: “We need these kinds of educational videos because they show us how it’s really done.” »
The website offers users a way to learn about products explicitly, instead of the company using euphemisms to get around nudity guidelines.
In 2020, Frida was scheduled to air an ad during the Oscars featuring a visibly pained mother using the bathroom after having a baby. But ABC refused to air the ad, saying it was “too graphic with partial nudity.”
Similarly, Frida has had posts removed from Instagram for showing female breasts, despite the post relating to women’s health.
An oversight board told Meta, which owns Facebook and Instagram, last year that: “Restrictions and exceptions to rules on female nipples are broad and confusing, particularly when they apply to transgender people and non-binary. »
The board is an advisory group of journalists, academics and lawyers that is funded by Meta but operates independently.
The committee said moderating nudity on the internet is “convoluted” and effectively “unworkable”. Meta employs a mix of human moderators and AI moderation to monitor posts, which can often result in errors.
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