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Mixhalo in-person event sound service raises $ 24 million – TechCrunch

It has been extremely difficult years for live artists. And with the end of live events there is a lot of collateral damage to all of the many facets of the industry that these performances directly and indirectly support.

In June, as things tentatively reopened, Mixhalo CEO John Vars told TechCrunch that the low-latency in-person audio streaming service was using the pandemic as an opportunity to “step back and laser focus. on improving our core product ”. With that came a pair of additions to its platform: Mixhalo Over Cellular and Mixhalo Rodeo. The executive adds, “We also found that with no live events on their calendars, venue operators had more time to talk about innovation and improving the fan experience. So while business development suffered early on, over the year we started to see the pipeline grow beyond even pre-pandemic levels. “

Today, the company announced that it has raised a $ 24 million Series B round. The increase, led by Fortress Investment, follows a $ 10.7 million round A in 2019. The company told TechCrunch that funding will primarily go to new hires and R&D.

“The new influx of funds will be used primarily to expand our team to meet growing market interest and further innovate our technology and products,” Vars told TechCrunch. “We will be hiring in all functions, especially in technology. We have already had some great hires and are looking for talented individuals to join our team in a number of roles. Plus, we have some really cool new technology that we’re going to be rolling out over the next year or so. “

“It has been a difficult few years for the entertainment industry, but we have persevered by remaining focused on improving our product while securing key partnerships along the way,” Vars said in a statement. Lead investor Fortress Investment is also the company behind TSX Broadway, a Times Square-based shopping complex that has an outdoor stage and the kind of standard flashing lights you’d expect in this part of Manhattan. Mixhalo’s technology will of course be integrated into the space venue.

Other recent high profile deals for the company include Sting (at Caesars Palace), Red Rocks Ampitheare, Los Angeles Football Club, Sacramento Kings and Buffalo Sabers.

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