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Millennials and Gen Z absorb and buy tickets to Indian acts: hyperlink


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For nearly two years, physical live entertainment was shut down, which had a devastating impact on the business. But that seems to be a thing of the past as people come out with a vengeance. So what are the main emerging trends? How is paid entertainment doing? What are the growth prospects at the dawn of a new year? To discuss this, Anuradha Sengupta of CNBC-TV18, spoke with Shreyas Srinivasan, CPO, Consumer Products, Paytm and Founder and CEO of Paytm Insider; Roshan Abbas, founder of Kommune India; and VG Jairam, founder of Hyperlink Brand Solutions.

December brings the party vibe and there are so many literary festivals, music concerts, comedy shows, spoken word, magic shows, motivational speakers, plays, restaurants and food festivals – whatever your interest, you’re probably spoiled for choice. Let’s also not forget that this is also the first “normal” year after the pandemic.

For nearly two years, live physical entertainment was disrupted, which had a devastating impact on the business. But that seems to be a thing of the past as people come out with a vengeance. So what are the main emerging trends? How is paid entertainment doing? What are the growth prospects at the dawn of a new year?

To discuss this, Anuradha Sengupta of CNBC-TV18, spoke with Shreyas Srinivasan, CPO, Consumer Products, Paytm and Founder and CEO of Paytm Insider; Roshan Abbas, founder of Kommune India; and VG Jairam, founder of Hyperlink Brand Solutions.

Jairam said: “The whole experiential and live entertainment industry has rebounded and how but I also think it has to do with an important aspect that two years of being in front of a screen has really made people want to go out and experiment. All that touch and feel hadn’t happened.

According to Abbas, the two-year gap put a pause on people’s passion and needs and it all piled up.

He said: “The day things opened up, it wasn’t a trickle, it was a wave. We didn’t have one show, we have multiple shows going on the same day. Companies that had set aside marketing budgets came back with a vengeance to spend. So there has been an appetite that really needs to be checked and everyone is now keen to satisfy it.

Watch the video to learn more.

First post: STI

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