- Blumhouse will feature new Meta technology during the “M3gan” projections for its film festival halfway in Halloween.
- Movie buffs can interact with an M3gan chatbot via their phone while the film plays.
- The festival will take place over three consecutive weeks from April 30.
Blumhouse, the acclaimed production company dedicated to frightening the devil of moviegoers, presents a new technology that will improve the experience of seeing one of its successful titles.
The company announced Wednesday that for its second annual festival halfway through Halloween film, it will produce its release in 2022 “M3gan” with Meta New Tech, which will allow moviegoers to use their phones as “second screen” in theaters while the film plays.
More specifically, technology, called cinema, will allow those who will attend the special projection to interact with an M3gan chatbot during the film on their phones. They will also be sent exclusive content such as anecdotes and backstage facts – all in real time while the film is being executed.
Violet McGraw, M3gan and Allison Williams in “M3gan”. Geoffrey Short / Universal Pictures
“The cinema” M3gan “in cinema is a first -market cinema experience,” said Omar Zayat, group advance in entertainment, technology, travel and game and Meta in a press release. “We are happy to present the moviegoers by Instagram Direct and Click To-Message.”
The festival will take place one overnight over three consecutive weeks in the theaters of the country, with “M3gan” presented on April 30. The other success of Blumhouses included are “Annabelle” (May 7) and “Ma” (May 14).
Only the “M3gan” shows will present Tech cinema, in order to release the release of “M3gan 2.0”, which will be released in theaters on June 27.
businessinsider
