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Meta is testing a new live streaming platform for influencers called ‘Super’ – TechCrunch


Meta is testing a new live streaming platform for influencers called “Super”, according to a report from Business Insider. The new platform allows influencers to host live streams, generate revenue and interact with viewers. The company reportedly paid influencers between $200 and $3,000 to use the platform for 30 minutes. Super entered development in late 2020 and is currently being built by Meta’s new product experimentation team.

“Super is a small standalone experiment being built by New Product Experimentation (NPE) and currently being tested with a small group of creators,” a spokesperson for Meta told TechCrunch in an email.

Business Insider reports that Meta reached out to several creators recently asking them to try out the new project. The platform, which appears to have similar functionality to Twitch, is currently being tested with less than 100 creators, including tech influencer Andru Edwards and TikTok star Vienna Skye.

The platform currently operates on a tiered system where viewers pay to access features included in the stream. Viewers can also tip live streamers. The report states that creators pocket 100% of tips and revenue generated by the system on multiple levels.

“At this time, it’s web-only,” a spokesperson for Meta told Business Insider. “They tested it very quietly for about two years. The end goal [of NPE projects] finally creates the next standalone project that could be part of the Meta family of products.

The first tests of Super by Meta come as the company recently announced that Facebook was shutting down its live shopping feature on October 1 to focus on Reels. Live video shopping became publicly available on Facebook two years ago, following a series of smaller trials and beta tests. A live shopping platform could have ultimately been a significant source of revenue for Facebook, thanks to the selling fees applied at checkout.

Direct shopping is becoming increasingly popular in Asia, especially in China. However, given that Facebook and TikTok are both rolling back their live shopping plans, it appears that general consumer awareness and adoption of live video shopping is still low outside of Asia.

However, early testing of Super shows that Meta believes there is a market for a livestreaming platform for influencers and creators. Meta is still in the preliminary testing phase of the platform and will likely modify it based on feedback from the creators.

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