Meghan Markle gives up her lifestyle brand to “like never”

Meghan Markle renamed her lifestyle brand, formerly known as American Riviera Orchard – and she dropped the clues for more than a month on what the new name would be.

Since her Instagram return on January 1, the Duchess of Sussex signed her messages with “like never” and, on February 18 announced for the first time.

In a new Instagram video, published two weeks before his lifestyle program on Netflix, With love, Meghanshould be released on March 4, her husband Prince Harry says: “It’s recording” when he hands Meghan a phone. Meghan is wearing a white button and jeans as she starts the video saying: “The cat came out of the bag.”

“I am shocked that we have kept this secret for so long,” she continued. “In two weeks, my show is coming out, for which I am so excited. And also my business, which I think has been a lot of curiosity. »»

In addition to the Instagram video announcement, like never a new website, with a new photo of the daughter of Harry and Meghan, Princess Lilibet.

“Last year, I thought,” American Riviera, it looks like such a big name “, said Meghan in Instagram video. “It’s my neighborhood. It is a nickname for Santa Barbara, but it limited me to things that had just made and cultivated in this area. Then, Netflix appeared – not everything like my partner in the show, but as a partner in my business. Which was huge. So I thought of that, and I was waiting for a moment to share a name that I had obtained in 2022, and that’s time. And it’s called like never before.

Explaining the meaning behind the new name of the brand, Meghan added: “As always, it essentially means that it has always been, and if you have followed me since 2014 with the TIG (its old lifestyle blog), You know that I have always liked cooking and manufacturing and gardening – that’s what I do. And I could not share it with you in the same way in recent years, but now I can, so as things are starting to sink there, I wanted you to hear it first . “”

From the Strawberry Jam American Riviera Orchard has become so famous for last spring after 50 people – a lot of famous names like Kris Jenner, Mindy Kaling and Chrissy Teigen – sent a jar to the taste test, Meghan clarified this with like never , “Courses there will be preserves of fruit. I think we are all clear at this stage that jam is my jam. But there are so much more products I love, and now it’s time to share them with you. So I can’t wait to see it. Thank you guys!

In the legend that accompanies him, Meghan added more context, writing: “Some of you may have heard whispers on what I created. In two weeks, my series on @netflix launches, but there is something else on which I work. I am delighted to present to you like never – a brand that I have created and I shed my heart. »»

She continued, “” as always “means” as she has always been “or even saying” in the same way as always “. If you have followed since my days of creating the TIG, you will know that it could not be more true for me. This new chapter is an extension of what has always been my language of love, which beautifully weaves everything I cherish – food, gardening, entertainment, thoughtful life and daily joy. “”

She concluded: “I will continue to share behind the scenes of the treats with you here while we meet to throw, and I can’t wait for you to get your hands on everything we created. Sending a lot of love “, before signing, as she recently did with Aplomb,” as always, Meghan “.

Meghan announced the brand formerly known as American Riviera Orchard last March, with a source previously told People Let the brand “reflect everything she likes – family, cooking, entertainment and interior decoration”.