Meet Joe Ando-Hirsh, the famous fashion designer Tiktok behind this dress Ella Emhoff

Once a time when becoming a fashion designer had to go through a difficult field of guards – publishers, buyers, investors. Even if fashion has been transformed into entertainment, budding creators on shows like Project trackmust have passed Tim “operating” Gunn and his panel of experts; That would decide their future – it has never really been to them.

But in 2025, these days seem to be a distant memory, at least for Joe Ando-Hirsh, the famous fashion designer of Tiktok, 29, who has more than 5 million followers on social media platforms. Ando-Hirsh manages its own version of Project track—F of the fabric store to the final product – reducing the contents at each stage. His creations deserve the Hollywood treatment-a ornate flowery mini-red that seems to flower in real life, for example, or a Milanese inspiration dress displayed in front of the Duomo himself. The same goes for his muses, which go from Charlie d’Amalio and Keke Palmer to Dakota Johnson (which Ando-Hirsh met for the first time when he appeared in Madame Marvel during his days of actors). In 2024, the graduate of Fashion Institute of Technology gained importance when he documented the manufacture of a dress with Col de lips draped for the former second daughter Ella Emhoff, who brought him to the National Democratic Convention. “It was the turn,” he said. These videos alone collected 12 million views combined on Tiktok, allowing the designer to work with it, as he describes it Instruction“Real people who have places to go, (rather) that for whom everything that is friends is ready.”

“It was really really exciting, because I really had no expectations so that it goes to do content around something that I am enthusiastic about professional work with people who count on me to get things done,” he said. “It was really cool to go to a place where we work with many more stylists now, for really cool customers, for nice events.”

By focusing on celebrity customers and transforming sewing into content creation, Ando-Hirsh shows that this is a new era for designers. Who needs to put a parade when the promise of viral fame is right on the other side of type “publish” on Tiktok? “It is good to fall into a range of being someone who can take work seriously when he wishes, but for the most part, the goal is to ensure that (conceiving clothes) feel fun and entertaining and, honestly, give the impression that someone could look at it and do it themselves,” he said.

In front, Ando-Hirsh opens up Instruction About his ascent to Tiktok’s renown, his technological design process and the dress that he still cannot get out of his head.

On its process

“I love to use creative tools like Photoshop and Lightroom office and mobile applications to create and give life to my visions wherever and whenever I need it. Personally, I am often on the move, traveling for work and projects, so I love being able to make changes, ideate and design things directly from my phone, so I don’t have to worry about transporting my laptop. Explore the new Photoshop mobile application for the ideas and creative concepts of mood cargo before diving into design projects. »»

On what distinguishes him

“I think it’s really like a really old school in the sense that it is a real seam. Workshop is such a big word and there is a very professional version of that and somewhere in there, I fall. Because of social media and how everything is mixed, the kind of fashion I make, I think is much more inclusive than exclusive. I do things for people in our community just because it seems fun. I think it spreads to people who wish to collaborate on a front, whether it is just wanting something to wear for an event or that they want to do content together. »»

As a social-premier designer

“Most of them are just having direct comments from people. Just people with a real contribution to push a creation. It’s really cool that there is a place where you can go and simply put your work, no matter how good it is. You can just have a lot of enthusiasm and a good intention and people can see this, and it may be enough for you to face the right people. ”

On its approach focused on technology

“It is an exciting period to be a creator. The intersection of technology and social media has really transformed the way in which fashion designers and creators like me are able to connect and reach the public around the world. The use of creative tools like Photoshop and Lightroom allowed me to build my incredible community and platform. ”

On his favorite project

“I made this floral dress tinted that I shared a lot. There was this very nice lady who worked in a grocery store in a neighborhood in which I lived. She was super friendly with me and very favorable. It was this pink shaded dress and, giving it to someone who did not expect it, it was just like, Oh, I just want to do this because it seems really funny. Another I did for Tommy Dorfman for his beginnings Romeo and Juliet It was a very pure black dress that was very draped and fluid, and for any reason, you feel really cool. »»