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McEasy digitizes Indonesia’s logistics, transportation and supply chain industries – TechCrunch

In Indonesia, many logistics providers still use old-fashioned systems to track their operations and fleets, including paper and pen ledgers. McEasy wants to change that. The startup, which develops software-as-a-service solutions for the logistics and supply chain industry, raised $6.5m in Series A funding led by East Ventures.

The startup was founded in 2017 by Raymond Sutjiono and Hendrik Ekowaluyo, and today serves more than 200 customers, including Cleo Pure Water, KMDI Logistics, MGM Bosco Logistics, Rosalia Indah and Tanto Intim Line.

Its software and intelligent tracker, called Vehicle Smart Management System, have been adopted by users such as passenger buses, freight transport services and refrigerated vehicles used to transport pharmaceuticals, meat, fruits and vegetables. seafood, dairy products and frozen foods. Other products include Mobility Software-as-a-Service to digitize vehicles for real-time tracking, solutions to improve business efficiency, and an open API ecosystem.

The new capital will be used to develop products for SMEs and establish a stronger presence in Indonesia’s Tier 2 and Tier 3 cities. McEasy says it has grown more than 12 times over the past 18 months.

Sutjiono told TechCrunch that he met and became best friends with Ekowaluyo when they were both studying mechanical engineering at Purdue University. Both went on to work at Ford in structural engineering. Sutjiona said Ekowaluyo is an expert in structural design and program management in cars, while he focuses more on engine electronics, system control and data management.

After returning to Indonesia, the two started McEasy to produce hybrid motorcycles. But after researching the market, they realized that the market was moving towards digital rather than hybrid bikes, so they came up with a smart tracker for motorcycles. But because trackers were prohibitively expensive, they decided to make another shift to B2B and automotive logistics.

“B2B logistics players were still using the conventional method and we wanted to create a digital solution to improve the business process,” Sutjiono said. “The logistics sector was chosen because of its promising potential and growth during the pandemic. Indonesia has over 22.5 million units of passenger vehicles and over 5 million units of freight cars.

Founders say over 85% of companies in the transportation and supply chain industries still use paper records for their operations, including managing drivers, expenses, fuel usage and efficiency routes. To convince people to switch from their old systems to McEasy, it offers free trials and expands its operations through word of mouth.

In a prepared statement, East Ventures co-founder Willson Cuaca said, “McEasy has managed to positively accelerate in this post-pandemic environment. They combine the best of both worlds – logistics and technology – to elevate their offerings, strengthen their national footprint and maintain levels of profitability.


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