McDonald’s unveils ‘Little Mermaid’ Happy Meal toys and boxes – NBC Chicago
Disney’s live-action adaptation of ‘The Little Mermaid’ will hit the big screen soon, and as part of the film’s release celebration, Chicago-based McDonald’s has unveiled Happy Meal themed boxes and toys .
The new toy line, which features characters like Ariel, Ursula, Flounder and more, will be available at the company’s restaurants in the coming days.
“At McDonald’s, inclusivity, imagination and joy live in the DNA of every Happy Meal,” U.S. Marketing Vice President Jennifer Healan said in a statement. “‘The Little Mermaid’ Happy Meal is an extension of this collaboration (with Disney) where even more fans can see themselves reflected in profound possibilities and feel encouraged to dream big and make waves.”
The Happy Meal promotion also comes with a partnership between the company and the organization Black Girls Surf, which encourages children to take up the sport of surfing while protecting the oceans where the events take place.
Ads for Happy Meals will feature the organization, according to a statement. The company also coordinated with Disney special screenings of the film across the country.
For the curious, yes, the original animated film “The Little Mermaid” featured in a line of Happy Meal toys released in 1989.