After announcing a deal with Beyond Meat in February, McDonald’s announced this morning that it will start selling plant-based Beyond Meat burgers in select locations next month.
Starting November 3, the McPlant will be available at eight of the fast food giant’s restaurants, including Irving and Carrollton, Texas, Cedar Falls, Iowa, Jennings and Lake Charles, Louisiana and El Segundo and Manhattan Beach, California.
Still in its infancy, McDonald’s is positioning the accord as a “test” of Beyond’s patties, which are made with plant-based ingredients including peas, rice and potatoes. The deal follows a similar pilot project at a number of international locations, including Sweden, Denmark, the Netherlands, Austria and UK / Ireland, the latter of which was launched in the month latest.
According to McDonald’s, “The galette is served on a sesame seed bun with tomato, lettuce, pickles, onions, mayonnaise, ketchup, mustard and a slice of American cheese. It tastes like an iconic McDonald’s burger, because it is. Your mileage may vary depending on how that last sentence hits you.
The company said it will also expand the McPlant line to include plant-based versions of chicken, pork and eggs.
In February, Beyond entered into a partnership with Yum Brands, which includes KFC, Pizza Hut, and Taco Bell. Competitor Impossible Foods, meanwhile, has deals with Burger King, Starbucks and White Castle.