NEW YORK CITY — McDonald’s McRib is returning to its menus soon – and this could be the last time.
The channel said the fan-favorite menu item will return on October 31 for a limited time. McDonald’s teased in a statement that “this could be your last chance to taste it” as the chain has confirmed that it will not be sold nationwide for some time after this promotion.
“Like any true farewell tour, we’re hoping this isn’t a ‘goodbye’ but a ‘see you later’. Because, as our McRib stans have experienced time and time again: you never know when – or if – the McRib returns,” McDonald’s said.
The sandwich is a boneless pork patty, shaped like a rack of ribs and covered in barbecue sauce then placed on a bun. Price varies by location and is sold out in the fall.
McDonald’s first added the McRib to Kansas City menus in 1981. The chain removed it from its menu four years later. But it has become a cult favorite among McDonald’s loyalists in recent years. It was previously sold regionally before expanding to all of its US restaurants in 2020.
As part of this so-called “farewell tour”, McDonald’s is selling a “nostalgic McRib product line” from November 4 on its online store.
Seasonal items are an important marketing tool for the food industry, according to Alexander Chernev, professor of marketing at Northwestern University’s Kellogg School of Management.
“When you have these exclusive products, which are there for a short time, it gives people a reason to come to the store,” he previously told CNN Business. For example, Starbucks customers rave about pumpkin spice lattes and holiday red mugs.
McDonald’s often brings back old menu items, so it’s unlikely this will be the last we’ll see (or eat) the McRib. This year, he brought home a cheese danish and Halloween buckets.
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