new York
Cnn
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Chicken quickly became the element of the fast food menu for American consumers, putting McDonald’s in a difficult situation.
Chicken revenues in McDonald’s have lagged behind explosive sales in the elevation of cane channels, Wingstop and other chicken -centered chains, as well as new entrants like Taco Bell, who all sell crisp chicken offers and nuggets.
So McDonald’s revealed on Thursday that he would bring back his impatient chicken bands following a five -year disappearance.
From May 5, the channel will start to sell McCrispy strips, which are Help with fully white chickens coated with a crisp and golden brown breading. Tenders are an extension of the chain crisp chicken sandwich, its latest permanent menu element, which McDonald’s began to sell in 2021 after a version of Popeyes has exploded in popularity.
McDonald’s also adds a new dip in creamy chili. The tenders will be served in three or four pieces, as well as other sauces, including the barbecue, the spicy buffaloes and the ranches vinaigrette.
Chicken bands were taken from McDonald’s menus in 2020, in The height of the pandemic, in a wider overhaul of its menu to simplify operations.
However, they were requested by fans and McDonald’s announced their return on Thursday.
“The request for chicken strips was remarkable to see through the industry, so we knew that we had to deliver something so essential that it was worth it. We took our time, listened to our fans and created a product that we knew they wanted,” said Alyssa Buetikofer, director of marketing and customer experience at McDonald’s, in a press release.
The addition of chicken offers means that McDonald’s is a step closer to the return of the snack envelope – another planned element of fans which should be deployed this year – because it uses the same tender chicken for its garnish.
The return of McCrispy strips could give McDonald’s a boost. The channel has had financially harmful in the past year because customers consider its prices as too high, which even forced it to add a new menu of value. McDonald’s reports income on May 1.
