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Massive new Zara store in the Lord & Taylor building at Westfield Old Orchard mall – NBC Chicago

Zara, one of Westfield Old Orchard Mall’s most popular stores, has just moved into a brand new renovated space – the first in a series of highly anticipated store openings inside the Lord & Taylor building newly renovated shopping center.

The new 28,000-square-foot store opens Thursday, according to officials. At the same time, the mall’s former Zara location on the north end of the mall will permanently close its doors.

The new space, with floor-to-ceiling windows, white tile and warm wood accents, is more than double the space of the previous location, a spokesperson said, with larger sections for women’s, children’s and babies. It’s also meant to look sleeker, with a crisp white palette as opposed to the dark brown and black floors, walls and accents that the original store, designed 16 years ago, offered customers.

It’s part of an intentional shift toward a bigger, brighter store concept, the European fashion brand said.

“We opened in 2008, it was the first store in Illinois,” a Zara spokesperson said, as the Old Orchard store moved. “The business is growing and the customer requirements have always been there. So with this space, not only are we expanding, but it also gives us the opportunity to introduce more collections.”

The white box-style space, designed by Zara’s architecture team, occupies two floors of the new building, which will soon also be home to three other tenants: Arhaus, Puttshack and Pottery Barn.

The new store contains more than 20 women’s changing rooms, as well as additional men’s and children’s changing rooms, compared to just 13 in the previous store, which created long lines and wait times.

In addition to the additional locations, the locker room itself has a host of upgraded features intended to make trying on clothes more efficient – for customers and employees alike – including motion sensor lighting for each booth and the ability to scan and track items as they are placed. get in and get out, the spokesperson said.

The store also includes several self-checkouts and a fully automated section dedicated to in-store pickup, the spokesperson said.

Those using the Zara app in the new store might find their experience even more personalized, the spokesperson said. Customers using the app inside the store will be able to see where items they have favorited or left in a digital cart are physically located on a map of the store.

According to the spokesperson, some of the technology integrations will begin with the opening of the new Skokie store.

“This is an important and special opening for our region,” added the spokesperson. Taking note of Skokie Zara’s customer feedback needs helped influence the direction of the new store. “We try to make our shopping experience easy, transparent and smooth.”

NBC Chicago

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