From Beach Soccer to Cairns to one of the most marketable athletes in Australia, the climb of Mary Fowler saw the Matildas star eclipses her boyfriend of the LNR, Nathan Cleary.
But the Manchester City striker, who led his team in the League Cup final with a performance of two goals against Arsenal, is richer in addition than money.
While his boyfriend is one of the main employees in Australia, pocketing $ 1.2 million a year from his contract in Penrith as well as third part agreements with Adidas, Rexona and Channel 9, Fowler fell for the global market.
Still at just 21 years old, Fowler signed approval agreements with a multitude of different brands, notably Wee-Bix, Commbank, L’Oréal Paris, Samsung, Adidas, Rebel Sports, Cupra, Barbie and Rise & Shine Kindergarten.
She does not leave her enormous power of wealth and marketing going to her head, however, recently publishing a series of photos of her North Queensland holidays with Cleary and the legend: “My Kinda Rich”.
It is humility which, according to his agent Josh White, CEO of the sports and entertainment marketing agency, said one of the most marketable young athletes on the planet.
Australia’s star Matildas, Mary Fowler, has every reason to smile after having become a hit at the same time and out of the field
Despite all its success, Fowler remains anchored and recently shared images of his recent Australian party with the boyfriend Nathan Cleary, saying “my rich genre”
Cleary also recently shared images of their time together on vacation in northern Queensland and Whitsundays
“Mary is the next generation of world football icons,” said White in News Corp.
“What makes Mary so marketable is not only how incredible she is in the field, but also her personal attributes; The authenticity she has, how she presents herself through her social media, the commitment she has with the public and how she manages in the media.
“Especially the fanfare and the fame that came to him, Mary is still as humble and anchored as possible.
“She is determined, considered in her thoughts and she is always her authentic self. If brands can see consumers resonate with this, they know that it will help move the needle.
Fowler, born on February 14, 2003, in Cairns in the far north of Queensland, began her professional football career with Adelaide United in the 2019-2020 season, marking her debut.
At her 17th anniversary in February 2020, she signed a three -year contract with the French club Montpellier HSC, marking her first move abroad.
In June 2022, Fowler concluded a four-year agreement with the Super League Club of the Manchester City Super League, where she became a key player, recently scoring two goals in the semi-finals of the League Cup against Arsenal.
Internationally, Fowler made his debut for the Matildas at 15 during the 2018 Nations Tournament, becoming one of the youngest players in Australia.
Fowler has been catapulted into the Matildas team at a very young age and is now a key attack for the national team
Fowler likes to share images and videos of his trip with his audience on social networks
Its earth-to-terre nature and his humble approach of life made Fowler a great success with fans
She was part of the team for the 2019 FIFA Women’s World Cup and scored a crucial goal against Great Britain in the quarter-final of the Tokyo 2020 Olympic Games.
During the FIFA 2023 Women’s World Cup, Fowler intensified in the absence of Captain Sam Kerr, marking a 4-0 victory over Canada.
She was recognized as the young footballer of the year of the PFA twice, in 2022 and 2024.
Despite a demanding schedule, Fowler highlights the importance of mental health, recently taking a break due to fatigue.
