Zuckerberg: But there is always the creative play, which is essentially companies that come to us and they have an idea of their message or video or their image, and it is quite difficult to produce and I think we are quite close.
And the more they produce, the better. Because you can test it, see what works. What if you could just produce an infinite number?
Zuckerberg: Yeah, or we do it just for them. I mean, of course, it will always be the case they can come with a suggestion or here is the creativity they want, especially if they really want to compose it. But in general, we will come to a point where you are a business, you come to us, you tell us to your goal, you do not need to measure, except to be creative, you do not need to decode, you do not need to measure, except to be able to read the results that count. I think it’s going to be huge, I think it’s a redefinition of the advertising category.
