Mammoth mascot Tusky emerges from a block of ice before home opener

This is the latest milestone since the NHL established a new franchise in Utah on April 18, 2024.

The branding process for a professional sports team typically takes at least 18 months, from conception to brand clearance. On a compressed schedule, the team adopted the temporary identity of the Utah Hockey Club last season while working on a permanent identity.

The team announced its permanent identity on May 7 after four rounds of surveys and more than 850,000 votes. According to the team, Mammoth was the clear fan favorite in the final round of voting. It honors an animal that lived in Utah during the last ice age.

Smith Entertainment Group envisioned what a mascot could be during the branding process, and after May 7, it worked with a local company to bring it to life. The team says “Tusky embodies the strength, momentum and terrifying presence of the herds that once roamed Utah more than 10,000 years ago.”

He is also said to be mischievous and prankster. Fans can follow @TuskyNHL on Instagram, X and TikTok for exclusive content and behind-the-scenes adventures.

“We are excited for fans to get to know Tusky this season,” the Smiths said.