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Made to order: the main commercial strategies of the food industry entrepreneurs

William by William
May 1, 2025
in Business
0

Entrepreneurs in the catering industry must carry out a balance between passion and pragmatism. The realities of the management of a food company imply the analysis of the thin margins of the razor, the violation of economic uncertainty and the rapid changes in alteration in consumer behavior, which are often fueled by the latest trends.

Business Insider’s “Made to Order” series explores the inventive strategies that heads, owners and hotel leaders use to navigate this turbulent and fast market.

There is a judicial operation of the ghost cuisine of Los Angeles which maintains the long -standing affairs of a family alive; A multitude of owners of local restaurants joining forces with reception groups to settle in their original airports; Lateral scammers whose mission is to break intergenerational loneliness with dinner -style meals; And owners who build their commercial models thinking of employee retention.

These innovators are challenged to reinvent the food industry. “Made on order” shows how they get there.


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Dinner entrepreneurs trying to break loneliness and pay the bills in a notoriously difficult industry


Credits

Series publishers:
Lily Katzman, Julia Naftulin
Publishers:
Brea Cabit, Clementine Fletcher, Micaela Garber, Lily Katzman, Julia Naftulin, Akin Oyedele, Bartie Scott
Reporters:
Alex Bitter, Kathleen Elkins, Juliana Guaraccino, Lily Katzman, Juliana Kaplan, Anneta Konstantinides, Julia Naftulin, Tim Paradis
Photo editor:
Isabel Fernandez-Pujol

Photographers:
Gab Bonghi, Amy Lombard, Shelby Moore, Leslie Scott, Scott Shuman


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