Tech

Mad Realities’ Devin Lewtan talks about onboarding new crypto users via TC:Crypto session content


If crypto is going to achieve “mass adoption,” the industry still has a lot of people to hire. About 83% of American adults have never invested, traded or used cryptocurrency, according to a Pew Research Center survey conducted this summer.

While many builders and investors agree that it’s still relatively early in the lifecycle of blockchain technology, there’s less consensus on the exact applications that will catalyze mainstream adoption. Consumer-facing crypto startups try to create intuitive products that have low barriers to entry, but how are they actually going to convince people that their products are worth using?

Mad Realities, a publicly owned television production studio, is betting on content and entertainment as the next big on-ramp for the crypto-curious. The company launched an interactive reality show called “Proof of Love” this year that engaged audience members via NFTs and attracted $6 million in seed funding from investors including celebrity Paris Hilton and crypto-venture company Paradigm.

That’s why we’re thrilled to have Mad Realities co-founder and CEO Devin Lewtan at the TechCrunch: Crypto sessions in Miami on November 17, where we’ll discuss competitive dynamics in Web3 media, how to making Web3 products accessible and easy to use, and the opportunities and challenges Lewtan sees as his company tries to recruit Gen Z into crypto.

Prior to co-founding Mad Realities, Lewtan was a product engineer at Sequoia-backed Clay.run and founder of the viral Clubhouse show, Shoot Your Shot: NYU Girls Roasting Tech Guys, which went viral on Clubhouse during the peak days of the pandemic. . .

Lewtan and his co-founders are all in their 20s and remain deeply connected to digital culture trends, so we’re especially excited to chat with Lewtan about how Mad Realities can continue to stand out in a sea of ​​viral video content. .

Take advantage of our special introductory rates: save $250 on general admission passes while supplies last. Buy your pass today, then join the web3, DeFi, and NFT communities at TC Sessions: Crypto on November 17 in Miami.

Is your company interested in sponsoring or exhibiting at TC Sessions: Crypto? Contact our sponsorship sales team by fill in this form.

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