(This article contains spoilers for the final of season 3 of The white lotus.)
Many food companies do not like their products to be associated, in the public spirit, with poison. (Wrestling: we are not marketing professionals. We do not claim control of high-level marketing techniques) Family annihilation is also, generally, non-go. “Suicide”? This is what all your best marketing specialists probably call an “advertising red flag”.
Credit due, therefore, to the Marketing team of Coffee Mate – which had previously concluded a fun and frivolous partnership with HBO The white lotus To make Crémier flavors based on the new Thailand frame of the show – for a quick reflection after this partnership has picked up some, let’s call them, “associations” after the recent final of the show. You know, the little where the character of Jason Isaacs tried to kill his whole family with Piña Coladas? The same flavor of Caxe Creamer that you could pick up in stores right now, with the spectacle logo splashed everywhere?
Coffee Mate made the headlines on Sunday evening by driving with the unexpected, uh, “brand opportunity”, publishing an article that said “well, it’s clumsy” alongside a photo of the cremier. But, a recent Wall Street Journal The article is clearly that no one at the Nestlé brand knew what would happen Sunday evening, even if, hilarious, the White lotus The team apparently pushed them to include Piña Colada as one of the flavors of the promotion. “Obviously, the writers keep this (sous) locking and key,” said Daniel Jhung, executive of Nestlé, “so we did not know that Piña Colada was such a star of the last episode. I would say that with hindsight, we showed the different flavors, and the fact that the fact that the fact that the fact that is. The white lotus The team was like: “Oh, you know, Piña Colada is a very good idea, you should go in this direction” – it now makes sense. »»
We will say that Coffee Mate manages this better than the last piece of large-scale product that HBO used to kill one of his beloved characters, that is to say that peloton became quite defensive after one of his exercise bikes has given Sex and city And And just like that …It is Mr. Big a heart attack. (The company finally tried to ride with a JOKEY addition with Chris Noth – who was then drawn due to allegations of sexual assault against the actor. Peloton: Cursed.) Whatever, we can only assume other food brands are now starting to chase other television nonsense. We can’t wait for Chow on the New Oreo: a crawling technology flavor when it takes place alongside the new Black mirror Season later this week.
