LG and Samsung add Microsoft’s Copilot AI assistant to their TVs

LG and Samsung both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV makers are continuing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

LG is adding an entire AI section to its TVs and renaming its remote to “AI Remote,” aiming to sell consumers on the promise of expanded language models. Although exactly how Copilot will work on LG’s latest TVs is unclear, the company describes access to Copilot as a way to allow users to “efficiently search and organize complex information using contextual clues “.

LG has yet to demonstrate its Copilot integration, but it has shown off its own AI chatbot that is part of its TVs. It seems that Copilot appears when LG TV users want to search for more information on a particular topic.

Samsung also has its own Vision AI brand for its AI-powered TV features this year, which include AI upscaling, Auto HDR remastering, and Adaptive Sound Pro. There’s also a new AI button on the remote to access AI features like food recognition on a screen or AI home security features that analyze video feeds from smart cameras.

Microsoft’s Copilot will be part of this Vision AI section. “Together with Microsoft, Samsung announced the new smart TVs and smart monitors featuring Microsoft Copilot,” Samsung said in a press release. “This partnership will allow users to explore a wide range of Copilot services, including personalized content recommendations.”

I’ve asked Samsung for more information or images of Copilot in action, but the company has nothing else to share at this time. I also asked LG and Microsoft for more information about Copilot on TVs and neither company responded in time for publication. Without any indication of how exactly Copilot will work on these TVs, I’m going to consider this one a nifty feature that LG, Samsung, and Microsoft clearly aren’t ready to demo yet.