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LeBron James makes a fashionable entry into the world of Barbie.
Wednesday, Mattel, the manufacturers of Barbie, in collaboration with the LeBron James family foundation, announced that the Los Angeles Lakers star would be the first professional athlete to have a Ken doll published in his likeness.
“We are delighted to bring the fans a new presentation of Ken which celebrates LeBron as a model, his status as an icon, his lasting impact on culture and dedication to a positive example to the next generation to reach their unlimited potential,” said Krista Berger, senior vice-president of Barbie and world dolls in Mattel in a press release.
Unlike the previous figures of action James of McFarlane Toys and the starting range which represent it in a uniform of the NBA, the first NBA Ken doll will star the future temple of fame in a multi-accessory outfit adjustable worthy of an avant-match entrance in the locker room.
Barbie left for their James doll to capture his sense of fashion outside the field and his size on the ground. The James doll will be an inch more than the Ken Standard doll. James collaborated with Barbie designers to coordinate his Ken Dolls look, which includes a blue and white “LJ” university jacket (Patchs on the Veste represents its original n ° 23 and its roots of Ohio), a t-shirt from the Lebron James Black family foundation, a family-like pack, a pack of fighters, a pack of brassard vans.
“As a young child, I was lucky to have models that have not only inspired me but who also showed me what is possible thanks to hard work and dedication,” said James in the Mattel press release. “Now, as an adult, I understand how essential it is for young people to have positive personalities to admire. This is why the partnership with Barbie to publish the LeBron James Kenbassadors doll is such an honor. It is an opportunity to recognize the powerful impact of the models that breathe confidence, to inspire dreams and to show children that they can also reach greatness.”
In a video shared by Mattel showing James’ first reaction in the doll, he expressed his approval of the finished product, but joked: “He (the doll) might need to make a little lifting, the legs look a little skinny – a little frail, little guy. But no, it’s arrow. “
The Barbie brand has a long history of catering to adults as much as children, and with adults who are now consumer groups with the fastest growth in the toy industry, according to Mattel, the James Ken doll, with a retail price of $ 75, seems to be designed with this type of collector in mind.
James’ Kenbassador’s “Kenbassador” doll will be available at Target, Amazon, Walmart and Mattel Creations, from April 14 at 12 noon.
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(Photos: Mattel)
