The Cybertruck arrives in Saudi Arabia while Tesla fights to relaunch the “Apocalypse” truck of Elon Musk around.
Tesla announced this month that it would start to sell cybertruck in Saudi Arabia, as well as in the United Arab Emirates and Qatar, marking the first time that the Division Electric Pick-up was sold outside of North America. Deliveries will start in “At the end of 2025”, according to the Tesla website.
The arrival of cybertruck in Saudi Arabia – where the EV chargers are rare and the electric cars market is tiny – comes in the middle of the disappointing sales of the vehicle dressed in stainless steel.
Tesla sold only 6,406 cybertrucks in the first three months of 2025, according to Cox Automotive data. Employees previously told Business Insider that certain production objectives for the Austin Gigafactory truck had been abandoned.
The automaker delivered less than 50,000 of the trucks on March 20, according to a recall notice.
It is a long path compared to the high targets set out by Musk before the launch of the Cybertruck in 2023.
The richest person in the world said Tesla was planning to produce 200,000 cybertrucks per year, and that there were some 1.5 million reservations for the trapezoid truck before his release, according to an online count reported by Electek.
“There is really no way to describe your sales file today as something other than a serious disappointment,” said Bi Glenn Mercer, president of the automobile.
The launch of a fully electric truck in the oil producer region is a new approach to shooting Cybertruck dull sales. It could be one of the few options open to Tesla.
Mercer said that the unique and single size design of the Cybertruck meant that it was facing major obstacles to the entrance to Europe and China, the biggest Tesla markets outside North America.
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In the European Union, where Tesla sold more than 300,000 cars last year, narrow roads and strict regulations mean that cybertruck can only be led with major modifications. One of the first trucks to appear in the United Kingdom was seized by police earlier this year because it was not legal.
Despite the expedition of certain cybertrucks to China last year for display purposes, Tesla also faces opposite winds in the sale of electric collection on its second most important – and most competitive – market -.
Musk said on X last year that the manufacture of a Cybertruck-legal road in China would be “very difficult”. TVs in China have a history of strict regulation, although some of these rules have been intended in recent years.
China and Europe have tiny collection markets compared to the United States, it is therefore not clear if the investment necessary to modify the design of Cybertruck and build a network of repair workshops to serve the unique characteristics of the truck would be economical.
Mercer said Tesla would probably try to reposition cybertruck as a luxury boutique vehicle for small international markets such as Saudi Arabia and water while dilates outside North America.
“Given the high cost of adjusting the vehicle to each local market, I imagine that they would try to sell a very expensive version at high prices as a niche or superior vehicle to be worth it after a dozen small markets abroad,” he said.
Consequently, it is unlikely that taking the Cybertruck Global is doing a lot to turn around Tesla sales – or stop the “tornado of the brand crisis” which has transformed some of the trucks into a target.
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